THE SOUND OF INNOVATION
The story of MSE Audio begins in 1995 when a group of businessmen, designers, engineers and tinkerers, but above all, audiophiles, developed a speaker that would be the first offering in a new brand called Induction Dynamics. Not content with just good sound, these audiophiles focused on perfection, with hand-built and hand-finished cabinets, hand-selected components and their own unique crossover design. After a few years of marketing this new line, an opportunity arose to acquire another brand which also had a reputation for superb quality and innovation… and MSE Audio was born.
Today, MSE Audio® comprises six brands: Induction Dynamics, Phase Technology, Rockustics, SolidDrive, Soundsphere and SoundTube Entertainment. The SolidDrive brand was developed in-house while the remaining brands were brought in via acquisition. (A seventh brand, Secret Sound, was merged into SoundTube after it was acquired.)
The MSE Audio brands provide a broad range of speaker choices for a wide variety of applications in both the commercial and residential markets. Our products range from 3” architectural speakers to the ultimate “man cave” tower speaker with dual 15” subwoofers. Models include in-ceiling, in-wall, on-wall, pendant, focused audio, broad coverage, paging/security, outdoor, line array, surround, wireless, IP-addressable, subwoofer, freestanding/tower, bookshelf, soundbar, digitally-controlled home theater system and invisible speaker options.
Key to all lines are sonic quality and ease of installation. “Average” and “generic” are not words one would use to describe an MSE Audio product. The company’s technologies maximize the listening experience while making installation fast and simple. Over two dozen patents for speaker design and mounting technologies are owned by MSE Audio. Our patents include the soft dome tweeter courtesy of Phase Technology, a brand that brings six decades of innovation to the MSE family.
The Synergy of MSE Audio
When a company is brought into the MSE Audio family, it is not treated as a wholly owned subsidiary or a vertical profit center. Rather, it becomes part of a team, exercising a level of synergy not normally seen in multi-brand companies. For example, when Connecticut-based Soundsphere was added to MSE Audio, its speaker designers soon found themselves contributing to a re-design of two Rockustics rock speakers. Likewise, the Florida-based engineers at Phase Technology were heavily involved in the design of SoundTube’s IP-addressable and wireless speaker systems, while Utah-based SoundTube’s industrial design expertise has played a role in the look of recent PhaseTech and SolidDrive designs.
Sales and customer service for the brands exhibit a high level of synergy as well. The sales and marketing teams are divided into two groups, Residential and Commercial, allowing each group to focus on those vertical markets while working together to promote multiple brands to each market. Customer service, however, consists of one tightly-knit team located at MSE Audio headquarters in Overland Park, Kansas. This structure gives dealers in both markets access to a wide range of speaker options with a cohesive support plan that does not change from brand to brand.
What’s next for MSE Audio?
The company will continue developing key technologies through its various brands, further expanding the speaker options available to system integrators and end users. Who knows, we may even acquire more companies. The bottom line, though, is that sonic quality will rule supreme.